Digital Marketing Fundamentals - Beginner to Professional

Digital Marketing Fundamentals - Beginner to Professional

Rs. 8,500 Register


Digital marketing is the practice of promoting products or services through various digital channels to reach and engage with target audiences. It encompasses a wide range of strategies and tactics aimed at building brand awareness, driving website traffic, generating leads, and ultimately, increasing sales. In today's interconnected world, consumers are spending more time online, making digital marketing an essential component of any successful business strategy. By leveraging digital channels, businesses can connect with customers more effectively, measure campaign performance accurately, and adapt their marketing efforts in real-time.

In today's digitally interconnected world, consumers are increasingly reliant on the internet for information, research, and purchasing decisions. Digital marketing enables businesses to connect with customers on these platforms, fostering relationships and driving engagement.

Course Outline

Week 1: Introduction to Digital Marketing

  • Understand the basics of digital marketing
  • Explore the different channels and strategies used in digital marketing
  • Discuss the importance of digital marketing in today’s business landscape

Week 2: Keywords Research

  • Learn how to conduct effective keyword research
  • Understand the importance of keywords in SEO and digital marketing
  • Explore different tools for keyword research

Week 3: Understanding Website Structure

  • Understand the importance of website structure in SEO and user experience
  • Learn how to create a user-friendly website structure
  • Explore the relationship between website structure and search engine rankings

Week 4: Technical SEO

  • Gain a deep understanding of technical SEO and its role in digital marketing
  • Learn how to identify and fix common technical SEO issues
  • Explore tools for technical SEO audits

Week 5: On Page SEO Introduction

  • Understand the principles of on-page SEO
  • Learn how to optimize individual web pages for search engines
  • Explore the impact of on-page SEO on overall website rankings

Week 8: Analytical Tools Introduction and Integration

  • Introduce key analytical tools used in digital marketing
  • Understand the importance of data analysis in digital marketing strategy
  • Learn how to integrate and use these tools effectively

Lecture 7: Search Engine Marketing

  • Features of the Google Ads platform
  • Creating campaigns
  • Choose Profitable Keywords

Lecture 8: Google Ads Creation

  • Write Ads That Grab Attention
  • Site and Keyword Targeting
  • CPC, CPA and CPM
  • Google Keyword Planner

Week 9: Social Media Management Intro

  • Understand the basics of social media management
  • Learn the importance of social media in digital marketing
  • Explore tools and strategies for effective social media management

Week 10: Facebook Ads Introduction

  • Understand the basics of Facebook Ads
  • Learn how to set up a Facebook Ads campaign
  • Explore the different types of Facebook Ads and their objectives

Week 11: Facebook Ads Indepth

  • Gain a deeper understanding of advanced Facebook Ads strategies
  • Learn how to optimize and scale Facebook Ads campaigns

Week 12: Facebook Ads Hands-On-Practice

  • Apply advanced Facebook Ads techniques in real-time
  • Learn to monitor, analyze, and adjust Facebook Ads campaigns for better performance
  • Understand how to generate reports and insights from Facebook Ads data

Projects

Digital Marketing

Digital marketing involves promoting products or services through online channels like social media, search engines, and email.

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SEO strategies

SEO enhances a website's visibility on search engines by optimizing content and technical aspects. It drives organic traffic and improves search rankings.

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Google Ads VS Facebook Ads

Google Ads targets users based on their search queries, capturing high-intent traffic. Facebook Ads targets users based on demographics and interests, ideal for brand awareness and precise audience segmentation.

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Social Media Marketing

Social media marketing promotes brands through platforms like Facebook, Instagram, and Twitter. It involves creating and sharing content to engage audiences, build brand awareness, and drive traffic.

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Only 22 Seats Left

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Only Rs. 8,500